Campaign Stats Page

Last Updated: Dec 27, 2016 10:35PM UTC
In this article, you'll learn how to navigate the stats page with your campaign and how to share reporting with your client. Read through or click to jump ahead:
 


 

Viewing Campaign Statistics



 

  1. Filter by Date Range: Filter campaign statistics by the entire campaign flight, or a specific date range
  2. Filter by Device: Filter campaign statistics by Web or Mobile ad sizes (*if applicable) 
  3. Filter by Publication (*if applicable): Filter campaign statistics by Audience Extension or Direct Impressions
  4. Impressions Delivered: The amount of times your ad has been viewed
  5. Clicks: The amount of times you ad has been viewed & clicked on
  6. Hovers: The amount of times your ad has been viewed and the viewer has hovered their mouse over the ad
  7. Total Target Impressions (*if applicable): The target impressions you'd like delivered over our Audience Extension platform
  8. Click-Through Rate: Clicks divided by Impressions Delivered
  9. Hover Rate: Hovers divided by Impressions Delivered

*There is a 24 hour delay for all campaign reporting
**Facebook clicks are calculated based on the total number of clicks on your ad. This may include offsite clicks to your website, Page likes, post comments, event responses or app installs



 

E-Tearsheets


This new BETA feature for campaigns running through our Audience Extension platform that gives you the ability to see a captured screenshot of your ad as it appears on the web. New tearsheets will be generated on the campaign stats page each month.

*If you would like to have additional tearsheets generated, please let us know by sending us an email to support@makethunder.com along with the campaign ID number



 

Share Reporting


You can share the campaign Stats page with your client so they have access to live reporting! Your client will not need to be logged in to view reporting. 

From the campaign stats page click the share or print icon. You can either share the report via email, or share the URL by using the permalink. This unique link is public and does not require a login to view.