Audience Extension Targeting

Last Updated: Jul 19, 2016 11:54PM UTC

In this article you will learn how to configure targeting parameters through PaperG's audience extension platform. Read through or click to jump ahead:
 


Click here to download a PDF on Audience Extension targeting options that you can share with your clients.


 

Geo-targeting


The first level of audience targeting offered by PaperG is geographic targeting. You will have the option to target an audience through one of the following three geographic targeting parameters:
  • Target by mile radius: Target up to 5 15-50 mile radius points around a ZIP/Postal code
  • Target by state, province, or country: Target an entire state, province, or country
  • Target by city: Target a specific list of cities
  • Target by list of ZIP codes (U.S. only): Target specific ZIP codes (10 minimum)
 


Reach Predictor

After entering the total number of impressions you would like your campaign to serve through audience extension, you can return to the targeting page here to view the reach predictor. When your target geography is large enough to guarantee fulfillment, the reach predictor will be green. If your target geography is too small, you will need to increase the size of your target geography. You will not be able to submit your campaign when the reach predictor is red.
 



 

Behavioral-targeting


The second level of audience targeting offered by PaperG is behavioral targeting. You will have the option to select a target audience based on interest and intent.
 



 

Re-targeting


Definition of retargeting:
  • Retargeting is a form of online advertising that keeps your advertiser in front of traffic after they leave your advertisers website. To enable retargeting, you place a small, unobtrusive piece of code on your advertisers website (this code is referred to as a pixel). The pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let PaperG’s Audience Extension partners know when to serve ads, ensuring that your ads are served to people who have previously visited your advertisers site.


Retrieving the retargeting pixel:
 
  • In order to set up retargeting you will need to retrieve the retargeting pixel your campaign and then provide it to your advertiser to embed into their website. To retrieve the retargeting pixel, click on "Get Ad Codes"  on the campaign stats page. You can share the HTML code with your client to embed on their website. 
 


Placing the retargeting pixel (*Share these instructions with your client):
 
  • The Retargeting pixel is an piece of unobtrusive html, this means that it can be placed anywhere into a website's code, but it will not have any impact on the page. When you place the pixel, we recommend adding it the end of the html content just before the closing body tag; </body>. Make sure that the pixel does not impede on any other parts of your html, it should be placed onto a separate line of its own exactly as it is provided.
 
Tip: Remember to place the pixel on every page of your website to ensure activation for users who visit any part of the site.